privacy policy

THE INFORMATION COLLECTED FROM PINKORCHARD.COM (THE "SITE") HELPS US BETTER UNDERSTAND OUR MARKET AND CONSUMER INTEREST. THIS ALLOWS US TO PROVIDE OUR CUSTOMERS AND BUSINESS ASSOCIATES WITH INFORMATION SPECIFIC TO THEIR NEEDS AND INTEREST. BY VISITING OUR SITE, YOU ACCEPT THE PRACTICES DESCRIBED IN THE PRIVACY POLICY.

Accountability
Pink Orchard is committed to protecting the privacy of visitors to the Site and is responsible for all personal data collected. All personal data collected will be used and processed fairly and lawfully while in our possession or custody.

Collection and Usage of Information
Pink Orchard will request for your email address and other particulars in order to process your registration. This is necessary for users to access the Site fully and carry out transactions via Pink Orchard.

We will also collect personal information when you choose to use other features of the Site, such as post comments, conduct a transaction or participate in a poll or survey. You are not required to submit any information to us, however this may limit your use of some of the Site features and services.

In addition, we automatically track certain information about you based on your usage of the Site. We will use session cookies, web beacons and other technologies to gather information about your navigational patterns through the Site. You may choose to block or disable cookies at any time through your browsers; however this may prevent you from accessing certain functions of the Site.

Pink Orchard uses your personal information to complete transactions, respond to your queries and requests, fulfil customer services, improve our marketing and promotional efforts, analyze Site usage, improve our content and product offerings and notify you (by way of email or otherwise) of events, promotions, updates or special offers that may interest you. By using our Site and accepting this Privacy Policy, you expressly agree to receive such notifications and communications from us. If you no longer wish to receive such communications, you may follow the "unsubscribe" instructions that appear in every pinkorchard.com email.

Limiting Use, Disclosure and Retention
We will not share or disclose your information to anyone except as described in this Privacy Policy.

We use personally identifiable information in order to give you a more enjoyable, convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site. We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate the Site and certain features on the Site. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

Also, we may share personally identifiable or other information with our subsidiaries, divisions, and affiliates.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

If you use a bulletin board, chat room or any other publicly accessible area of the Site, you should be aware that any personally identifiable information you submit there can be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit in these forums.

We use non-personally identifiable information in the aggregate, so that we can improve the Site and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

Control Your Password
You are responsible for all actions taken with your username and/or password. Therefore you should not disclose your Pink Orchard password to any third parties. If you choose to share your username and/or password or your information with third parties to provide you with additional services, you agree that you are responsible for all actions taken with your username and/or password and therefore you should review that third party's privacy policy. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password and notify Pink Orchard.

Safeguards
Appropriate security safeguards are in place to protect personal data against unauthorized access, misuse, disclosure, copying, use, alteration, accidental loss or theft, destruction or damage.

Only authorized personnels have access to our systems, and all employees in our organization are aware of the importance of maintaining confidentiality of the personal data collected from users.

Protection of Minors
Pink Orchard does not solicit any personal information from children, and we request that children do not submit any personal information to us online. If you are under the age of 18 years, you may only surf the Site only if you have obtained consent from your parents/legal guardian or if you are under the supervision of your parent or legal guardian. Users under the age of 18 years are not eligible to use our services or purchase any products online.

Links
Pink Orchard may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. This Privacy Policy applies solely to information collected by this Site.

We are not responsible for how these other companies or organizations collect, use, disclose, or secure the information that you provide them. If you choose to access a third party site linked to our Site, you do so at your own risk and subject to any terms of service or privacy policy (if any) associated with such third party sites. We encourage you to ask questions before you disclose your personal information to any third party.

Privacy Policy Changes
Pink Orchard reserves the right to amend or change this Privacy Policy from time to time at our sole discretion. We will post the revised Privacy Policy here so that visitors of the Site will always be updated on our practices of gathering and utilizing information.

Should you have any questions about our Privacy Policy, please contact us at:

Pink Orchard Pte Ltd
70 Stamford Road, #B1-25
Li Ka Shing Library Building (SMU)
Singapore 178901
Email: enquiry@pinkorchard.com


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